A good logo can look weak if it is placed in the wrong spot or applied with the wrong method. For custom apparel, two choices matter most: where the logo goes, and how it is made. This guide explains embroidery, printing and foil in simple words, and shows the best positions for common garments.
Key takeaways
- Embroidery is durable and looks premium on caps, polos and hoodies.
- Printing is best for large, colourful or detailed artwork.
- Foil gives a shiny, high-end finish for special designs.
- Keep logo size and position the same across all garments in a team.
1. Embroidery: Durable and Professional
Embroidery uses thread stitched directly into the fabric. It lasts a long time, survives many washes and gives a raised, textured look.
Best for
Small and simple logos, text and monograms. It works especially well on caps, such as our custom embroidered baseball cap, and on hoodies and jackets.
Things to watch
Very fine lines and small gradients do not stitch well. A simplified version of your logo will look cleaner.
2. Printing: Best for Colour and Detail
Printing puts ink on the surface of the fabric. It can show many colours, photos and large artwork at a lower cost per piece, especially in larger orders.
- Screen printing: strong colours and good value for bigger quantities.
- Digital printing: great for detailed or multi-colour designs and small runs.
Printing suits T-shirts and sportswear, for example our performance running tee.
3. Foil: A Premium, Shiny Finish
Foil is a thin metallic layer applied with heat. It catches the light and gives a luxury look, so it is popular for badges, limited collections and gifts. See the style on the classic foil badge T-shirt and the traditional foil cotton T-shirt.
4. The Best Logo Positions by Garment
- T-shirt: left chest for a small logo, centre chest or back for a large one.
- Hoodie: left chest, or centre chest for bigger artwork; sleeve for a small extra mark.
- Cap: front centre, with a small logo or text on the side or back.
- Tracksuit: left chest on the jacket and a small mark on the trouser leg, like our custom team tracksuit.
5. Prepare Your Artwork the Right Way
Send your logo as a vector file (SVG, AI or PDF) if you can. If you only have a PNG, use the highest resolution available. Tell us the colours you want and where the logo should sit. If you need help, our agency team can prepare the design and a mockup for you.
Start Your Custom Order
For teams, clubs and companies, visit our B2B page to request a quote. You can also read about custom hoodies in bulk and custom sports uniforms, and check the size guide before you collect sizes.
Frequently Asked Questions
Which is better, embroidery or printing?
Embroidery is better for small, simple logos and a premium feel. Printing is better for large, colourful designs.
Does foil wash off?
Foil lasts well with gentle care. Wash inside out at a low temperature and avoid high heat.
What file format should I send for my logo?
A vector file such as SVG, AI or PDF is best. A high-resolution PNG also works.
Can I order a single customised piece?
Yes. Single-piece orders are possible, and lot and bulk orders are available too. Personalised items are non-refundable unless faulty.